Dofollow vs Nofollow: The Backlink Blueprint
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Backlinks come in two main types: dofollow and nofollow, each playing a unique role in SEO. Dofollow links pass link equity (or "link juice") from one site to another, helping improve search engine rankings by signaling trust and authority. These links are highly valuable for boosting domain authority and organic visibility. On the other hand, nofollow links include a special attribute (rel="nofollow"
) that tells search engines not to pass link equity, meaning they don’t directly impact rankings. However, nofollow links still drive referral traffic and enhance brand exposure. A balanced backlink strategy leveraging both types can strengthen a website’s credibility, ensuring organic growth and a diverse link profile.
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