Dofollow vs. Nofollow: What Really Matters?
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When it comes to backlinks, understanding the difference between dofollow and nofollow links is essential for effective SEO. A dofollow link passes link equity (or “SEO juice”) from one site to another, helping improve the linked site's search engine rankings. These are the most valuable type of backlinks for SEO growth. On the other hand, a nofollow link includes a tag (rel="nofollow"
) that tells search engines not to pass on ranking value.
While nofollow links don't directly boost rankings, they still matter—they can bring referral traffic, increase brand visibility, and diversify your backlink profile, which is good for avoiding unnatural link patterns. In 2025, what really matters is having a balanced, natural-looking link profile with a mix of both dofollow and nofollow links, earned through quality content, ethical outreach, and genuine engagement.
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